How Do I Market My Business with Comments?
Many of the internet publishers that write about blogging will tell you that a good way to bring traffic to your site and build your credibility is to leave comments on other blogs, forums, and websites. What is frequently missing from these posts is an essential element:
Comment to join the conversation and community
…not just to drive traffic. Leaving one or two comments, once in a while, is a good way to get a handful of extra eyeballs to your site but it does nothing to build a relationship. Self-serving commenters are easier to spot than you might think!
Via Liz Strauss’ Successful Blog:
Leaving comments on other sites in your niche with an URL pointing back to your site. Should be easy traffic right? Not if it isn’t done correctly. How often do you click on a commentor’s name to see their site when all they left was a comment that didn’t either make you laugh or think?
Sure you can get the author’s attention by asking for links, but what if you want more than the author’s attention? What if you want his audience’s attention? Leave an insightful comment, but don’t just do it once, do it often. Do it on every post for a month if you can. Maybe do it for two months, but do it enough where people begin to recognize who you are.
Once people recognize you, they will begin to expect you and come looking for you. For your site. For your opinions on other aspects of the original topic. That is how a community gets built.
It takes time.
It takes a little effort.
And above all, it takes authenticity.
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