The Triiibes Case Book
(borrowed from Seth Godin’s blog) Seth Godin asked the people who joined the online triiibe group to write an ebook.
And they did. It’s more than 240 pages long, and it’s free.
You can get it from the link above. Feel free to share it or post it or print it, but please don’t sell it.
Context: Three months ago, Seth posted just once about joining a private online group (it’s on Ning… sort of like Facebook, but by invitation only). Well, quite a few people joined in, and about 10% became seriously active. On good days, there’s a new post every minute or two. There are hundreds of groups, thousands of discussions and a lot of energy. The triiibe taught [both of us] a great deal about the dynamics of a group, and they’ve been a terrific resource, not just for Seth, but for each other. This ebook represents some of their thinking. The group remains closed, but feel free to start one of your own.
PS the photos on the inside flap of the book are not just the people in the triiibe. They are every photo Seth could squeeze in that got sent to him by readers in May. [We both] have to confess I’m inspired every time I see it.
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