Social Media has Arrived
I was talking to Liz Strauss about this very event last night in Chicago:
How Twittering Critics Brought Down Motrin Mom Campaign (Advertising Age Digital)
…seven of the top 10 search returns today for “Motrin” and “headache” on Google referred to the marketing debacle.
“We now have indisputable proof that online marketing, YouTube and Twitter and all that it encompasses is meaningful and has arrived,” said Gene Grabowski, chair of the crisis and litigation practice at Levick Strategic Communications. “We are seeing real consequences to a mistake. If [social networks] didn’t matter, you wouldn’t see this type of reaction from J&J or consumers.”
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Contributing: Michael Bush, Marissa Miley and Jack Neff
Read the whole thing to learn more, and see what Liz had to say about it here.
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