Blog Before You Need It
Building a personal network of business associates and colleagues is an ongoing project, and all of the great networkers will tell you that you need to work at building your network before you need it. Before you need a reference for a new job, before you need help marketing a new product, before you need to hire new team members.
Mario Sanchez-Carrion from shoestringbranding.com says the same thing about blogging: Before You Start Blogging
Start blogging before you need it
Blogging is a long term proposition, not something you do on a rush because “sales are down this quarter” or because “regular advertising is not working”. Since the benefits from blogging won’t become evident immediately, it is better to start early, even before you need it.
For example, if you’re a corporate soldier who plans to branch out on your own in three years, start blogging now. Your blog will be a nice asset at your service once you’re ready to pull the plug.
Similarly if you are a college student and will be looking for your first job in a couple of years, you can also benefit from starting a blog now (your blog will certainly beat a one page standard résumé and will put you ahead of other job seekers).
Have you started a blog yet? If you need some help, let me know in the comments.
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