How Can You Make Your Business Deliver Results
I read this post by Kelly Erickson recently, The Empty Office and it made me think about my own little business. My lovely bride likes to tease me that I spend too much time on it, and that I spend an awful lot of time teaching people to do things. I have to politely remind her that I am teaching them to do these things for themselves so that they can get better. So that they don’t need me anymore.
I am not worried about running out of clients, because there are plenty of people that need help learning social media literacy and developing a social media strategy. And I am not in this business to do the work for other people, the whole point is to teach. That is where my passion is, that is why I enjoy doing what I do, that is why I get up every morning and do my work.
Read this story of Kelly’s - does it remind you of anyone?
There’s an office I know of that’s teetering on the edge of going out of business. I know because they tell me (and others) so. Things are rough, they can’t drum up new business, etc. “It’s the economy, stupid,” one principal was heard to say.
I don’t hear from them near as often as I might, because of the eight folks in the office, only a few are ever there, and plenty of days, not a single light ever goes on.
People ask me if they’re out of business (even their clients have asked!). I shrug, then a couple of days later, they show up again. Work for a few days. Complain about how slow things are. (Well, what kind of Customer Experience are you providing?) Talk about how great the golf was on Tuesday… had the course all to themselves, apparently.
Yes. Everyone else was working.
Whether you’re drumming up business for your store, your office, or your home business, it’s well worth keeping those long-ago words in mind:
If you don’t come in you won’t make any money.”
You get out of it what you put into it. Darn, that s**ks. No matter what you may have heard, there’s no such thing as easy money. That, folks, is why they call it work.
It’s a bonus when you enjoy your work, a double-bonus when that enjoyment leads to passion for the work. Do you have that passion?
Are you “coming in to work” and driving results, or just showing up and waiting for something to happen?
« Making WordPress More Powerful | Home | Why Bother with Social Media Literacy »

Leave a Comment