Inbound Links - You Oughta Know
The krewe over at Hubspot has put together a fun video featuring their own team and a cute re-working of that catchy Alanis Morrisette tune, “You Oughta Know”
Rebecca Corliss hit the nail on the head with these lyrics:
Now I can blog I can tweet
Publish things you will read.
Won’t have to bug you in the middle of dinner.
Google me organically
Search results one two and three.
You need my products? Uh huh. Yeah you’ll find me.Cause the calls, direct mail
TV ads, they all failed.
And they weren’t getting me anywhere. They don’t work.
No!
And every time I tried to sell
‘Didja know I was told I should go to hell.
Then I cried. Then I cried.
And you wondered why.
The inbound search is the future of marketing, and as this video shows you must provide interesting and valuable content in order to attract that search attention. The user experience is the most important thing to keep in mind when creating your content - and what many users want to do is to share that experience. Note that Hubspot could have embedded the video on their own site, and kept it to themselves. But then it would not have received the attention and exposure that it has. By allowing it to be shared, and almost daring their readers to top it:
Re-Mix Your Own “Oughta Know Inbound Marketing”
Here are all the component pieces of the song and video, all are yours to use however you like. If you make your own video and put it on YouTube, leave us a link in the comments below. Maybe we’ll give out prizes or something if a lot of people do it and we see something creative and fun.
-they have created the opportunity for a shared experience and invited the community to participate in the creative process. This is, of course, part of the goal of Social Media, to get the community talking, to get them involved, and to inspire them to get others involved as well.
“And you wondered why”
I don’t wonder why, and if you read this blog then neither should you. We are moving toward a vastly more collaborative web, one that is bigger than the business and professional web predicted just a few years ago. Because now dabblers at home have broadband access, and casual content creation can easily be shared with the whole world.
What you oughta know is that it needs to be interesting, and that you should give people the tools to share it. Send me an e-mail if you are still wondering, we will work it out together!
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