The Cluetrain Manifesto: #s 17-19
I have written a cycle of 3 posts for Alex Hillman’s Cluetrain a Day : dangerouslyawesome.com. All three posts are available at the link, I would love for you to visit and leave a comment!
Thesis #18: Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.
Changes and Opportunities
The internet has developed as an agent of change unparalleled in human history. The near-instant communication it provides to people all over the world is a more important change than even the Industrial Revolution. The internet is tearing down walls faster and faster every day:
* Citizen Journalism is reporting news faster and more honestly than the legacy organizations
* Consumer advocacy groups are creating online communities to discuss products and services
* E-mail communications can transmit a single message to millions in moments
* Amateur videographers are creating entertainment that reaches niche markets - or tens of thousands
* People are connecting in like-minded groups to pursue social agendas, commercial concerns, and education.
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