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Pew Internet & American Life Project’s December 2008 tracking survey

By @Stephen • 16 February 2009 • Filed in: Blogging, Networking

State of the Social Sphere - Website Magazine Consumer Corner - Website Magazine

Pew Internet & American Life Project’s December 2008 tracking survey revealed some insight into users’ online social networking behavior. There are few surprises, but some important points to note. First, the use of social networks has quadrupled since 2005. However, that’s largely due to users discovering these sites for the first time. Facebook wasn’t founded until 2004 and then it was for college students only.

The bulk of users are young adults, but the number of those using these networks is staggering. A full 75% of online adults ages 18-24 are using social networks, 57% of those 25-34 and 30% of those 35-44, according to the study.

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