I teach people how to use their websites to attract new customers,
educate the customers that they have,
and drive more business.

Archive for Blogging

Gavin Heaton Shakes Things Up

Servant of Chaos: A Cup of Chaos
Inspired by the Five in the Morning series so well put-together by Steve Woodruff (check out his new site, by the way), I [Gavin, that is, ed.] was chatting with Amber Naslund about the ready abundance of online material that is of interest, but not necessarily relevant to our [...]

BizDev Heresy - Not Every Company Needs Social Media

Ruud Hein writing at Search Engine People | Toronto has a fascinating interview with Chris Brogan, one of the top (if not the) people to listen to when it comes to Social Media Strategy. Hein is asking a series of people in the blogosphere what he calls “Ruud Questions” in an effort to shake things [...]

Using Social Media without Blogging

Anna Farmery has a post on 6 Ways to Use Social Media for Brands without Blogging. Read the whole thing:
I work with clients who want to use social media but don’t want to blog…that’s fine because blogs are just one tool in a whole arsenal of social media tools.
In recessionary times trust becomes a vital [...]

Basic Link Building Tactics for 2009

From Website Magazine, a short list of very valuable link- and authority-building techniqes:
In the eyes of search engines, it’s both the quality and quantity of recommendations that matter. It’s not about making sure your site is worth a link (it is expected that our sites satisfies even the most critical user), it’s about going [...]